An Elevated Experience

The GRAMMY Museum Foundation needed a strong visual website that is designed strategically to tell their story, drive engagement, and increase awareness. In short, they needed a website that matched the experience of the museum itself. 

In the Key of Hierarchy

The GRAMMY Museum had several goals for the redesign of its website; promoting donations, increasing memberships, providing tickets and information for an ever-changing list of exhibits, and expanding and promoting its education programs. Content organization and information hierarchy became the key to this complex ask.